As I’ve been preparing to publish a series of small books for Kindle I’ve been doing research on marketing books, which these days leads to looking into social networking. I’ve been doing my due diligence — I must admit not always enthusiastically. And a lot of questions keep rolling around in my head that leave me longing for feedback from other spiritual blogging types.
One thing that keeps running through my head is that if I want to market my things through Twitter and blogging, etc. that I feel I should help other people along. Not just follow, but share their posts about their products, buy products, etc. I’ve been trying to do more and more to support others who are trying to
I notice that there are many ways people do this. Some endlessly market themselves but don’t seem to ever do anything to support their followers or their products. There are some who are very generous in spreading the word about their peers. So one piece I’m interested in is what others think about the question of supporting others in the way “you” want to be supported and whether you think it matters business-wise.
The other is a feeling I keep having that marketing to the spiritual community is somehow different from marketing to the mainstream. I’ve been hunting for evidence on this but so far everything I find that relates to marketing spiritual stuff is advice for reluctant healers, etc. on getting over aversion to marketing. I know I don’t respond well to a lot of mainstream marketing tricks and most of my spiritual community feel the same way but I can’t find any advice on specifically marketing spiritual stuff.
Is your experience that there’s anything different about marketing to the spiritual community? Do any of you know of a good source of info about how best to market spiritually-related products? Anyone think there’s no difference? I’m very interested to hear what you know and/or feel about this.